I was reading an interesting article from Pew Research. Here’s a quote from them:
“Overall, 73% of Americans go online on a daily basis. Along with the 21% who go online almost constantly, 42% go online several times a day and 10% go online about once a day. “
Given those statistics, it’s even more important today to have a great church website. And when I say “great”, yes I do mean attractive, but it goes far beyond that.
Have you ever landed on a website that you wanted certain information from and couldn’t find it? How long did you stay around looking for it? If you’re like most people, you don’t stay long, maybe even only a few seconds. So it is vital that important information is easy to find.
What is important information for a church website to include? Let’s look at some of the top hitters.
- Times of service (s)
- Location of the church
- New here information – people want to know where to park, how to dress, what you offer for their children, etc.
- Ministries and events you offer
- Leadership bios and pictures
You either want these items mentioned on the homepage or have a link from the homepage directly to the information. Have a clear navigation system that includes everything a newcomer would want to know.
And don’t forget your congregation. They will also be visiting your website, looking for updates to events and new photos. Make sure you keep your website fresh and current.
The other thing to remember is that “online” can mean a desktop, laptop, tablet or phone. Make sure your website looks good and functions well on any size device. Otherwise, you will lose your website visitors.
Now, going back to the quote we mentioned at the beginning of this post. If 73% of Americans are online each day, and 21% are there almost “constantly”, they are probably not using phone books anymore to search for churches! That seems to be a given. What does that mean for your church? A website is more important than ever, so take the time to make sure it’s doing its job.
If you would like to read the entire article, here’s the link: