As we are beginning 2014, it’s a good time to take a look at your church website. Is it doing what you had hoped it would? For many pastors, this means bringing in new people, connecting the congregation, and getting the church’s message out to the community.
Take some time to look at your church website. Is it attractive? Does it portray the personality of the church? If you’re wondering what I mean by that, let’s look at an example. Let’s say your church is very youth and young adult oriented and you would like to attract more of the 18 – 30 crowd. Your website is outdated, not maintained and drab looking. This is not a good representation of your church! Many people today (especially younger people) search on the internet for a church before they visit in person. If they found your church website, do you think they would come as a result of it?
The reverse is true too. If your website is very modern with dark colors, this may not attract an older crowd. If you are trying to attract the baby boom generation, this may not be the best fit.
It’s very important, when having a website designed, to find a designer who will talk with you and take time to find out what your church is all about, who you are trying to reach, and what your goals are for the site. If they aren’t willing to do that, it may be best to look for a different designer.
As we head into a new year, set aside some time and funds to get your online presence into shape. It’s no longer an option to think it doesn’t matter. The internet has changed the way that people look for services and help (along with churches) so it is vital to have a website that will draw them in. Will it cost some money? Yes, but there are affordable options and you should look at it as an investment in the future of your church.
If you’re ready to take the plunge with a new church website, don’t hesitate to contact us! We love to work with churches to give them an online home that will accomplish their goals.
By Laurie Neumann