When we create a church website, we install Google Analytics as part of our service. A church needs to have (or open) a Google account for us to be able to do this.
Google Analytics can give you some valuable information. One thing to pay special attention is the “most visited” pages statistics that are given. Those pages are ones to give some extra care in keeping updated with fresh content and pictures. You also might want to include some important information on the pages such as the church’s locatation, service times and upcoming events.
In our experience, we know the leadership page is a very popular one on church websites. What does that mean? You want to be sure the pictures of your pastor and other leaders are kept up-to-date, along with current information in their bios. Use timeless dates like “He has been our pastor since 1990” instead of “he has been our pastor for 16 years.”
You will also want to be aware of particular days that you see a spike in visitors. What brought them to your site – a facebook post, an event, etc.? This will give you clues on what works to increase attendance to your website.
Here’s what it looks like in your dashboard.
Looking at your site statistics can give you some helpful information, so you should take advantage of it.