church seo

Do you need to be concerned with church SEO (search engine optimization?)  Do churches need to get their site ranked? Only if you want to be found by those searching online for churches:-) In other words, yes! Read on…

What is Church SEO?

SEO is the process of getting your website ranked in the search engines. When you do an online search, you get a lot of results. But which ones do you look at? If you are like most people, you look at the ones on the first page of Google or other search engine, and primarily, the ones that are in the first few positions on the first page.

So, it follows that church SEO is getting your church website ranked high in the search engines. This is important if you want your church to be found by those in your community who are looking for a service to attend on Sunday mornings. Ideally, your website should show up on the first page when they do a search. It doesn’t matter whether we are talking about large church sites or small church websites, they all need to be found to be effective. That’s easier said than done, however, there are some things you can do to give your church website a better chance of making it to the top of the rankings.

Optimize Your Site

Make sure your web designer knows about SEO and what they have to do on their end. We do “onsite optimization” (filling in keywords in the right places on the site) with the websites that we design. There are specific places on your website that need to be filled out with “keywords.” Keywords are the search terms someone will enter to find the information they are looking for. For example, “evangelical church.”

As a church, you can help the SEO process by thinking through what keywords you want your church to show up for when someone does an online search. Here are a few ideas.

  • Evangelical
  • Charismatic
  • Non-denominational
  • Christian
  • Baptist, Catholic, or another denomination

Your web designer should have a conversation with you about the keywords you want to use, and then they will put them into the appropriate places on the site. Do an honest analysis of your church and come up with keywords that accurately represent it and then use them!

The End Goal

What’s the end goal of getting your website ranked in Google? It’s not to just see your church website in the #1 position when someone does a search. It’s to share your message and invite people to come to your church. So, when choosing your keywords, choose ones that accurately represent your church. You wouldn’t want to rank for “charismatic church” is that does not really describe it. Choose keywords that will bring in those who are looking for what your church has to offer. Then, everyone’s happy in the end.

12 Comments

  1. Jennifer Quisenberry on September 8, 2016 at 1:45 pm

    I think your suggestion of knowing how to communicate via your keywords is apt. When someone is looking for a church home, they are certainly hoping to find something they most relate to and feel at home with.

    • dlchurch on September 8, 2016 at 2:08 pm

      Yes, very important to describe your church accurately so people know where they are coming.

  2. Sonya on September 8, 2016 at 1:57 pm

    Jennifer makes a good point. Plus SEO is important full stop.

    • dlchurch on September 8, 2016 at 2:09 pm

      Thanks for the comment, Sonya!

  3. Candess M. Campbell on September 8, 2016 at 4:46 pm

    This is such a great blog for churches. Your information is simple and can really guide someone who has a congregation to look after!

    • dlchurch on September 8, 2016 at 7:57 pm

      Thanks Candess. We try to talk in easy to understand terms, and not computereze:-)

  4. Carol Rundle on September 8, 2016 at 6:15 pm

    SEO is important for every business, including churches. Thanks for explaining this so clearly and simply.

    • dlchurch on September 8, 2016 at 7:57 pm

      You’re right, Carol, SEO is important for anyone who wants to be found online.

  5. Robin on September 8, 2016 at 7:05 pm

    Great article and point on. Makes me think of that great Hymn – Amazing Grace! Lost and now found. Good SEO will help the Church with the most important misson of all!

    • dlchurch on September 8, 2016 at 7:57 pm

      Thanks Robin!

  6. Apolline Adiju on September 9, 2016 at 9:32 am

    Honestly, it has never dawned on me the churches need SEO! The end goal is getting the right people to your church, and if SEO can help with that, then that’s fine.

    • dlchurch on September 9, 2016 at 3:35 pm

      Yes, churches don’t want to think of themselves as a business, which we totally get. However, if you are looking to get your message out to the people who need it and invite them to come, then your website needs to be found.

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