You may be asking the question “what are the benefits of a website and does our church need one?” Can you function without it? Certainly! Is there a cost? Yes, but there is to most things that prove worthwhile. Today, most people are finding churches online, so if your church is not there, you may be missing the opportunity to reach those who are looking for a church home.
One of the Greatest Benefits of a Website for a Church
Many people visit a church after they viewed their website and have seen what they offer. [pullquote]Many people visit a church after they viewed their website and have seen what they offer. [/pullquote] That is why it is important that your church have a site that is attractive and purposeful. Your website should express who you are and what you offer. You also want it easy to navigate so that your visitors can quickly find what they are looking for.
Online is the New Yellow Pages
Today, with the internet becoming more popular as the place people go to find places of business, churches, and information, you want your church to be there and be found. And not only be found, but you want your website to represent what you are about and tell what you have to offer new visitors. We have had several new people at our church tell us they decided to come after visiting our church website. That’s why the look and feel of your website is so important.
Besides that, it is so important to keep your website updated and fresh. If someone comes to your site and sees events listed from a couple of months ago, or finds there are no recent sermons uploaded, they may surmise that the church is not very active or relevant. So, it’s essential to keep your website up-to-date with current content, events, and photos.
We see a two-fold vision for your church’s website.
- The website should give a clear representation of what your church is all about and what you have to offer. As people visit your website, they can determine if your church would be a good fit for them.
- The website can help connect your congregation through features like:
- The ability to take and share prayer requests
- Offering up-to-date information on events to encourage participation
- Having an interactive discussion through blogging. The pastor can connect with the people in the church and they can connect with each other throughout the week and not just on Sunday.
Creating a website is an investment in the future of your church. You want others to find you online, and ultimately, find a home with your congregation.