The digital ages is upon us. Like it or not, it’s true. We go on like nothing has changed but it has, and a church might as well get on board. I think sometimes we can think that because the world is going in a digital direction, the church needs to be different and go in the opposite direction. I understand that thinking, but feel, in this case, the church should use the digital media to its advantage.
What is the Digital Age?
The digital age is a period in human history characterized by the shift from traditional industry that the industrial revolution brought through industrialization, to an economy based on information computerization. (definition according to http://en.wikipedia.org/wiki/Information_Age)
What Does this Mean for the Church?
The church has a unique opportunity as never before. Today, if a pastor preaches a sermon on Sunday morning, it can be uploaded to a website and listened to by anyone in the world (who speaks that language, however, now entire websites can be translated into different languages!) Do you think God intended us to use digital methods when He said to go into all nations and preach the gospel? I certainly don’t know the answer to that, but I do think they can be used to share the gospel.
A website is an ideal place to post your sermons, blog posts and the salvation message. It’s your “home” so to speak, so use it wisely. You can share the good news with a world who needs to hear it at the click of a mouse. It’s also a great place to keep your congregation informed of event details, prayer requests and other important things they will want to know about.
Social media platforms like facebook and twitter are being used by millions today so why shouldn’t the church be there? They can have their own page which is another way of sharing sermons and details of other things going on at your church. It’s an easy way to connect with those who are hungry for what you have to tell them.
YouTube is a website where you can create an account and share your videos – another good place to share your sermons or other messages.
You may be thinking that it all makes sense but that you don’t have the time to take on one more responsibility. Social media updates can be delegated to someone else in the church who will represent the church and its values (be careful who you assign this to.) As far as the website, if you have it built using a simple content management system (like WordPress which we use to build our sites), it’s easy to maintain and update (this is a task that can also be done by someone in the church.) So, don’t run away from the digital age – use it to advance the kingdom of God.
By Laurie Neumann